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Marketing Calendar March 2012

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National Ethics Awareness Month
Every business talks about ethics, but sometimes they may stumble and act in a less than ethical way. Well, March is the time to get moving along on the right track and launch an ethics awareness campaign. Begin with a new mission statement that you send via e-mail and post to all your social media outlets like Facebook. Next, visit clients and commit to being the best business partner for them in words and action. Bring logoed gifts. Finally, have a more intimate affair, like a wine and cheese party, with staff members and select guests. Parting gifts can include etched bottles of wine. Your distributor can help you craft a month’s worth of events for productive and positive results.

Be Nasty Day 
Today, not sure what you should do…. I just wanted to share the date on the calendar.

International Women’s Day 
Today is set aside to honor women, especially working women. Run a campaign today focusing on the women at your company who contribute in so many ways. Also, give shout-outs to your female clients and vendors. Post videos to your website, tweet messages and recognize everyone on Facebook. Consider giving everyone a special lapel pin as a thank-you.

13  National Agriculture Day
Agriculture is so important to our way of life. Today anyone in that industry can run awareness campaigns. And schools and local businesses can run events for students teaching them the joy and benefits of growing a garden. Provide everyone with imprinted garden products like gloves, hoes, shovels, seeds and watering cans. Your distributor partner can help you secure the items and help you come up with great catch phrases as well.

17  Saint Patrick’s Day 
Go green, market with the color green and or eco-friendly products.

20  Won’t You Be My Neighbor Day?
Mr. Rogers spent nearly 40 years on TV as a friendly and warm neighbor to millions of children. Today, the anniversary of his birth, take the time to reach out to your corporate neighbors to find ways to get along better (not that you don’t get along). In a nod to Mr. Rogers, outfit your staff with corporate cardigan sweaters. If you work in an industrial park with other businesses, organize a mixer or other event that gives everyone the chance to network. You never know, you might find new customers.

26  National Make Up Your Own Day 
Today is well I guess made up, and you know what you should do now.



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